BMW PRODUCT AND BRAND EXPERIENCE PT.II
ROLE: CREATIVE DIRECTOR
CONTRIBUTION: CONCEPT, ART DIRECTION, VISUAL LEAD, SUPERVISION
EMPLOYED BY: ELASTIQUE.
3D & CREATIVE PRODUCTION: BUREAU KLAUS ALMAN
EVENT & SPATIAL CONCEPT: GEORGE P. JOHNSON
PERFORMANCE & CHOREOGRAPHY: PHASE7
MUSIC / SFX: TRO + MARVIN KEIL
CAMPAIGN IDEA & CONCEPT: THE GAME / JvM
A revelation of automotive excellence, where the unveiling of the car becomes a sensory spectacle that ignites exhilarating sensations.
ABOUT Entrusted with the grand unveiling and presentation of the BMW XM at BMW’s prestigious Product and Brand Experience event, we designed, produced and curated high-quality and avant-garde cross-media visuals.
The attention-grabbing visual language effectively conveys the lifestyle of the highly expressive target group. Progressive live-action footage combined with artificial 3D imagery, and bold motion design elements culminate in an expressive aesthetic that embodies the campaign, which was developed and led by THE GAME.
ABOUT Entrusted with the grand unveiling and presentation of the BMW XM at BMW’s prestigious Product and Brand Experience event, we designed, produced and curated high-quality and avant-garde cross-media visuals.
The attention-grabbing visual language effectively conveys the lifestyle of the highly expressive target group. Progressive live-action footage combined with artificial 3D imagery, and bold motion design elements culminate in an expressive aesthetic that embodies the campaign, which was developed and led by THE GAME.
The harmonious interplay of sound, art performance, and visual elements enhances the sensory experience, fostering a deep connection between the audience and the extroverted car. This well-articulated immersive experience goes beyond conventional boundaries, undoubtedly leaving an indelible impression on the audience.
IGNITE THE SENSES AND BUILD A DEEP CONNECTION BETWEEN THE AUDIENCE AND THE BRAND.
IF YOU’RE INTERESTED IN ANY FORM OF COLLABORATION, PLEASE FEEL FREE TO DROP ME AN EMAIL.
HAVE A NICE DAY!