BMW PRODUCT AND BRAND EXPERIENCE PT.I

ABOUT                                        Entrusted with the grand unveiling and presentation of the new i7 at BMW’s prestigious Product and Brand Experience event, we designed, produced and curated high-quality and avant-garde cross-media visuals. The progressive and sensual aesthetic embodies the essence of the campaign ‘FORWARDISM’, which was developed and led by THE GAME.

Our aim was to immerse the audience in a truly holistic journey, where every touchpoint was carefully considered to evoke a seamless and emotional encounter. Through the harmonious interplay of sound and visual elements, we endeavored to ignite the senses, building a deep connection between the audience and the essence of the BMW brand, leaving an indelible impression that transcended the boundaries of traditional experiences.

ABOUT                    Entrusted with the grand unveiling and presentation of the new i7 at BMW’s prestigious Product and Brand Experience event, we designed, produced and curated high-quality and avant-garde cross-media visuals. The progressive and sensual aesthetic embodies the essence of the campaign ‘FORWARDISM’, which was developed and led by THE GAME.

Our aim was to immerse the audience in a truly holistic journey, where every touchpoint was carefully considered to evoke a seamless and emotional encounter. Through the harmonious interplay of sound and visual elements, we endeavored to ignite the senses, building a deep connection between the audience and the essence of the BMW brand, leaving an indelible impression that transcended the boundaries of traditional experiences.