THE NEW BMW iDRIVE SYSTEM
IMMERSIVE EXPERIENCE

ROLE: ASSOCIATE CREATIVE DIRECTOR
CONTRIBUTION: CONCEPT, VISUAL LEAD, SUPERVISION
EMPLOYED BY: ELASTIQUE.

TECHNICAL DIRECTOR: JANNI MIHALIDIS
MUSIC / SFX: TRO + MARVIN KEIL
PHOTOGRAPHY: KEN SCHLUCHTMANN

An immersive space created to provide a narrative encounter with the innovative BMW iDrive system, showcasing its intelligent fusion of sensing.

ABOUT                                        Immerse yourself in a captivating experience meticulously crafted by our team—a space that transcends conventional boundaries, introducing you to the extraordinary capabilities of the new BMW iDrive system while rendering them palpable.

Through carefully curated progressive visuals we created, interwoven with the ebb and flow of a dynamic dramaturgy, we orchestrated an experience that granted visitors an unparalleled opportunity to genuinely sense the art of interacting with the vehicle. From Shanghai's bustling streets to Munich's vibrant soul, this enchanting installation wove its spell, making the experience talk of town.

ABOUT                    Immerse yourself in a captivating experience meticulously crafted by our team—a space that transcends conventional boundaries, introducing you to the extraordinary capabilities of the new BMW iDrive system while rendering them palpable.

Through carefully curated progressive visuals we created, interwoven with the ebb and flow of a dynamic dramaturgy, we orchestrated an experience that granted visitors an unparalleled opportunity to genuinely sense the art of interacting with the vehicle. From Shanghai's bustling streets to Munich's vibrant soul, this enchanting installation wove its spell, making the experience talk of town.

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As the very embodiment, we developed motion captured abstract avatars as representatives for the narrative, interacting with BMW's iDrive intelligent personal assistant. Their physical presence commanding attention upon a dedicated LED column, an ethereal convergence of technology and artistry.

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TAKE THE DRIVER'S SEAT. EXPERIENCE AND DISCOVER THE BMW iDRIVE MY MODES IN ALL THEIR IMMERSIVE GLORY.

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IF YOU’RE INTERESTED IN ANY FORM OF COLLABORATION, PLEASE FEEL FREE TO DROP ME AN EMAIL.

HAVE A NICE DAY!