BUSCHFELD REBRANDING +
ONLINE PRESENCE
ROLE: ART DIRECTOR
CONTRIBUTION: CONCEPT, UX, UI, STYLEGUIDE
EMPLOYED BY: MEIRÉ UND MEIRÉ
DEVELOPMENT: 42dp
How can digital brand communication be reimagined to effectively engage with a complex product?
ABOUT buschfeld is an internationally renowned supplier of highly aesthetic and architecturally versatile lighting systems. The products stand for a clear design language, high functionality and timeless aesthetics. In particular, the LightLight® WALL system, which has won prestigious international design awards, is now a patented classic.
In addition to the new and contemporary rebranding, the goal was to create an easy-to-maintain, flexible online platform. The project included, among an inspirational presentation and clear explanation of the product, the migration and processing of the product data for a new online product finder, the implementation of a request routing and a dealer search. As part of a general revision of the corporate design, the website was also updated in terms of technology and content.
ABOUT Buschfeld is an internationally renowned supplier of highly aesthetic and architecturally versatile lighting systems. The products stand for a clear design language, high functionality and timeless aesthetics. In particular, the LightLight® WALL system, which has won prestigious international design awards, is now a patented classic.
In addition to the new and contemporary rebranding, the goal was to create an easy-to-maintain, flexible online platform. The project included, among an inspirational presentation and clear explanation of the product, the migration and processing of the product data for a new online product finder, the implementation of a request routing and a dealer search. As part of a general revision of the corporate design, the website was also updated in terms of technology and content.
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HAVE A NICE DAY!