AN EVIDENCE-BASED PLATFORM ON
DEPRESSION FOR CHILDREN
ROLE: ART DIRECTOR
CONTRIBUTION: UI, STYLEGUIDE, RESEARCH, CURATION
EMPLOYED BY: MEIRÉ UND MEIRÉ
PROJECT OWNER: LMU KLINIKUM MÜNCHEN
SPONSOR: BEISHEIM FOUNDATION
DEVELOPMENT: HHEY
Germany’s most comprehensive evidence-based platform on depression for children and young people.
ABOUT The platform “ich bin alles” is a collaborative project between the Department of Child and Adolescent Psychiatry at LMU Klinikum in Munich and the Beisheim foundation. Its primary objective is to offer children and young people reliable information on depression and mental health. It was developed and implemented with a specific focus on addressing the unique needs and challenges faced by this demographic in relation to these topics.
“ich bin alles” stands out prominently due to its exceptional combination of evidence-based and up-to-date information, specifically tailored for children and young people. The website and social media content are thoughtfully curated to guarantee utmost accuracy and relevance to the latest scientific findings.
ABOUT The platform “ich bin alles” is a collaborative project between the Department of Child and Adolescent Psychiatry at LMU Klinikum in Munich and the Beisheim foundation. Its primary objective is to offer children and young people reliable information on depression and mental health. It was developed and implemented with a specific focus on addressing the unique needs and challenges faced by this demographic in relation to these topics.
“ich bin alles” stands out prominently due to its exceptional combination of evidence-based and up-to-date information, specifically tailored for children and young people. The website and social media content are thoughtfully curated to guarantee utmost accuracy and relevance to the latest scientific findings.
To cater to the different needs of children and adults, the website employs a split navigation, addressing each group separately. For young people, special attention has been given to presenting the information in an easily understandable and accessible manner. This is accomplished through a diverse range of formats, including explanatory videos, podcasts, and contemporary imagery and language that resonate with a youthful audience.
The visual style is in deliberate contrast to the seriousness of the content conveyed. Inspired by meme culture, a collection of meticulously selected illustrations, artworks and photographs from contemporary artists are eclectically blended with various elements, styles, and fonts. This approach has been proven to significantly enhance accesibility for the target audience and engagement, as confirmed by surveys and evaluation.
The aim is to establish “ich bin alles” as the leading platform in Germany for addressing depression and mental health issues among children and teenagers. Additionally, the project seeks to make a significant contribution in combatting the stigmatization and taboo surrounding depression. Meiré und Meiré will continue to provide support in terms of content, concept, and implementation to further enhance the project's goals.
IF YOU’RE INTERESTED IN ANY FORM OF COLLABORATION, PLEASE FEEL FREE TO DROP ME AN EMAIL.
HAVE A NICE DAY!