BÄRO RETAIL LIGTHING ONLINE PRESENCE

ABOUT                                        The introduction of the new claim, “Fresh Light for Fresh Products” marked the project's starting point and posed a collective challenge for the entire team. It demanded a comprehensive and interdisciplinary transformation of the digital experience, encompassing corporate design, the overhaul of the product catalogue and database, as well as the conception and implementation of features that would revolutionize the communication of their product range and unique selling propositions across all touchpoints and devices.

From product innovation and manufacturing to the planning, installing and presentation of new lighting products and services, every facet of the desired communication is now captured in distinct sections of the newly designed website. This milestone not only signifies a significant shift towards a more digital presence but also represents a forward-thinking self-identity for the company as a whole.

ABOUT                    The introduction of the new claim, "Fresh Light for Fresh Products", marked the project's starting point and posed a collective challenge for the entire team. It demanded a comprehensive and interdisciplinary transformation of the digital experience, encompassing corporate design, the overhaul of the product catalogue and database, as well as the conception and implementation of features that would revolutionize the communication of their product range and unique selling propositions across all touchpoints and devices.

From product innovation and manufacturing to the planning, installing and presentation of new lighting products and services, every facet of the desired communication is now captured in distinct sections of the newly designed website. This milestone not only signifies a significant shift towards a more digital presence but also represents a forward-thinking self-identity for the company as a whole.