EXPERIENCE THE SMART CITY
OF TOMORROW
ROLE: ART DIRECTOR
CONTRIBUTION: CONCEPT, VISUAL LEAD, SUPERVISION
EMPLOYED BY: MEIRÉ UND MEIRÉ
PARTNER AGENCY: ELASTIQUE.
CONSTRUCTION & SETUP: CONEX, METRON EGING
PHOTOGRAPHY: ANDRÉ MÜLLER
Explore the smart city of tomorrow: an interactive brand experience that showcases the boundless potential of a connected life.
ABOUT Deutsche Telekom’s stand at the Internationale Funkausstellung (IFA) 2018 offered visitors a profound journey into today's and tomorrow's connected life. Through a plethora of dynamic live demonstrations and interactive exhibits, this brand experience will give visitors an unforgettable and immersive encounter with digitalization and its opportunities.
In essence, Deutsche Telekom's presence at IFA 2018 was a symposium of connectivity, an arena where the conceivable prospects of the future seamlessly melded with the present, leaving attendees not only enlightened but also invigorated as they embarked on a spellbinding voyage into the frontiers of tomorrow.
ABOUT Deutsche Telekom’s stand at the Internationale Funkausstellung (IFA) 2018 offered visitors a profound journey into today's and tomorrow's connected life. Through a plethora of dynamic live demonstrations and interactive exhibits, this brand experience will give visitors an unforgettable and immersive encounter with digitalization and its opportunities.
In essence, Deutsche Telekom's presence at IFA 2018 was a symposium of connectivity, an arena where the conceivable prospects of the future seamlessly melded with the present, leaving attendees not only enlightened but also invigorated as they embarked on a spellbinding voyage into the frontiers of tomorrow.
“Interaction with customers and visitors is our top priority. We are using a fresh, modern booth concept to create a fun landscape stretching over 3,000 m² that is full of interactive exhibits to try out.” Antje Hundhausen, Vice President for 3D Experience at Deutsche Telekom.
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HAVE A NICE DAY!